7 - Influential
7 - Influential
The 8 Benefits of OOH Advertising
2- High impressions
OOH advertising offers brands high visibility, particularly because it’s ‘always on’ and you can’t skip, switch off or block the advertisements. The constant presence that OOH advertising delivers reinforces brand messaging and ensures your brand remains top-of-mind highlighting its wide reach and broad visibility.
1- Increased Visibility
Typically placed in high-traffic areas such as motorway overheads or near shopping centres, OOH advertising can be seen by millions of people, providing unparalleled exposure and creating lasting brand impressions.
4- Flexibility
3- Accuracy
OOH advertising encompasses many formats meaning there are a variety of creative ways to display your advertising message, from street furniture to static billboards. Additionally, the abundance of formats, locations, programmatic buying options and the capacity to schedule and contextualise content provides advertisers the flexibility to craft highly targeted campaigns that can be optimised throughout the duration of the campaign.
In recent years there has been huge innovation in the out-of-home advertising space with an influx of new tools and technology that can be used to effectively measure and optimise OOH advertising campaigns. These tools have also simplified and
6 - Synergistic
5- Cost-Effective
An OOH advertising campaign has the potential to go viral online and boost engagement. When used as part of a cohesive cross-format advertising strategy, OOH advertising can complement online marketing efforts pretty well. Integrating OOH with online and social media unlocks the potential for your brand to be seen by millions of people, reaching audiences through multiple channels.
OOH advertising is one of the cheapest forms of advertising with lower cost per thousand impressions (CPM) rates than other forms of advertising. According to the Out of Home Advertising Association of America (OAAA), billboards have a staggering 495% return on investment
7 - Influential
Strategic placement of OOH advertising can have a great influence on purchasing decisions. When placed near points of sale, OOH can influence consumer behaviour and drive impulse purchases. In fact, data shows that 69% of consumers have made a purchase triggered by OOH advertising.
OOH advertising allows advertisers to strategically place ads in specific locations that target particular demographics. Furthermore, DOOH allows for ads to be increasingly personalised depending on the context. For example, say a brand wants to promote their new skincare line, in the morning digital billboards may show morning skincare routines and nighttime skincare routines in the evening.
7 - Influential
8 - Targeted
